Companies often hire custom lettering services to create custom fonts and custom styles of writing for them. Often these custom styles of writing are used on the packaging of and advertising for a certain brand. Some brands have fonts and styles of writing that are instantly identifiable with those brands and these fonts were probably created by professional lettering services. Lettering services are also hired to create lettering on menus, book covers, album covers and other published materials. Some lettering services also provide calligraphy services. Professional calligraphers are hired to create invitations and other formal person-to-person correspondence. Some lettering services create fonts that they sell to software companies, publications and publishing houses.
If you are looking for lettering experts, calligraphy services or custom lettering and font specialists, search under Lettering in Los_Altos using the MagicYellow.com directory.